Without a clear connection between PR efforts and revenue growth, your role can be easily overlooked by top executives.

At the PR Daily webinar, Proving the Value of PR to the C-suite you will be equipped with the strategies and insights needed to effectively demonstrate PR's impact on your organization's bottom line and secure a stronger voice at the leadership table.

Join us on Wednesday, October 9 as we cover how to build your business acumen and speak the C-suite's language. You’ll learn how to:

• Understand the Business: You can’t align your goals with the C-suite's until you understand how the organization makes money — and how your actions contribute to it.
• Speak Their Language: Learn the vocabulary leaders use every day to discuss finances and how to adapt it to tell PR's unique story.
• Articulate AI's Role in Your Future: With generative AI the elephant in the room, discover how to leverage AI to bolster PR's position within the organization.
• Tie PR Goals to Business Objectives: Learn how to connect PR strategy to business goals including market expansion, brand positioning, competitive landscape and product uptake.
• Learn From Marketing: Execs who wear both marketing and comms hats demonstrate how they've been able to apply a more stringent business framework to their comms efforts and benefit as a result.

For more information and to register, visit our webinar page.

Unable to attend on October 9? All attendees will receive a recording of the webinar.

If you have any questions, please feel free to reach out to us at cservice@ragan.com.