The events of 2020 have created a volatile environment for health care communicators as you tackle strategies and messaging around the ongoing COVID-19 pandemic, mental, physical and social health issues, and the day-to-day responsibilities you own. |
Register Now Early Bird Ends Wednesday, November 25, 2020 |
Featured Speakers: |
| Erika Callahan Executive Communications Manager Blue Cross Blue Shield of Illinois |
| Danielle Caci Public Relations Manager Johns Hopkins All Children's Hospital |
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| Josh Zembik Director of Media American Medical Association |
| Roy Reid Executive Director of Communications AdventHealth |
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Sessions include: | - Keeping patient and employee trust during COVID-19 and communicating new safety protocols
- Adapting communications in response to the growth of
- Executive communications and thought leadership for health care organizations
- Using empathetic storytelling to drive support for your mission
- Effectively engage a dispersed workforce and measure your efforts
- Addressing health inequity and moving to community-based health care
- Advocating for employee wellness during COVID-19 -- on-site and at-home workers
- Updating your rapid crisis response protocols in response to COVID-19
- Help physicians and employees become social media advocates for your brand
- Addressing age disparities in health care needs and the impact of COVID-19
- Gaining a seat at the table—your job as a communicator is more important than ever
- Crafting creative comms in a highly-regulated environment and simplifying complex topics
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Whether you work at a hospital, within a healthcare or insurance system, at a pharmaceutical company, as an industry partner or with an agency serving healthcare clients, you can't miss this event packed with practical ideas and insights to succeed in this ever-changing and high-stakes environment. |
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Save $100 with the Early-Bird Rate |
Or contact us with questions: Shallon Blackburn at shallonb@ragan.com or 800-878-5331. |
Thank you to our sponsors: |
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