Hi there,

Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking.

This new whitepaper from MoreVisibility walks through the key changes in GA-4 and how they can benefit your business. Learn about the new event-based data collection, simplified account structure, revamped UI, evolved metrics, and more.