Gabrielle Union to Keynote Variety's Entertainment Marketing Summit presented by Deloitte 3.21
Featured Speakers:
ASAD AYAZ
President of Marketing The Walt Disney Studios
KELLY BENNETT
Chief Marketing Officer Netflix
HEIDI BROWNING
Chief Marketing Officer NHL
JOSH GREENSTEIN
President of Marketing & Distribution Sony Pictures
JENNIFER HOWARD
Group Director, Entertainment, Technology & Connectivity Facebook
SHANNON PETRANOFF
SVP, Digital Marketing Paramount Pictures
PANEL HIGHLIGHTS
New Branding Opportunities: Walmart's Vudu & Exclusive Programming
AMIT BALAN Head of Marketing & Merchandising Vudu
JULIAN FRANCO Head of AVOD Tiny Horse
OWEN LEIMBACH Managing Partner Tiny Horse
KYLE YOUNG Managing Partner Tiny Horse
A look at Vudu's move into exclusive programming, including its recently announced revival series Mr. Mom. What are the branding opportunities around Walmart's Vudu platform and its content? What will be Vudu's creative approach to its original content going forward? Variety's Todd Spangler moderates a discussion with the company's innovators.
MISSING: Your target audience. Last seen watching linear TV in 2018 ______
Today, consumers are watching TV differently, and so – TV needs to be bought differently. Top leaders in TV and data share what you need to know to be effective in marketing to your target audience in the new CTV landscape.
Moderator: Ed Montes (pictured), President of Solutions & CRO, dataxu Panelist: Howard Shimmel, President, Janus Strategy & Insights Additional panelists to be announced.
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