When it comes to direct-to-consumer moves from media owners, you’ll often be blown away by the growth numbers. But it pays to keep a close eye on other sets of figures to understand where these strategies are going holistically — and how they’ll dictate the way money is made from content. Enter the average revenue per user, or ARPU, as key data set. Case in point is FC Barcelona. The giant football club is building a DTC business, spanning a streaming service Barca TV+, a membership program, ticketing and an e-commerce site. Read more below. Other things to know about | | |
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| Video Anywhere | | | | ARPU is one way of checking how valuable new online revenue streams could be, and how much they’re worth investing in. | | |
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howdy! | Brands in Culture | | | | Aside from making a decision later than usual, the biggest change for Big Game advertisers has been figuring out the logistics of doing the commercial shoot. | | |
| Sponsored by AcuityAds | | | | What’s the difference between basic programmatic and true advertising automation, and how can brands close that distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise. | | |
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howdy! | Content & Commerce | | | | Publishers have to quickly shift to a e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. | | |
| Sponsored by Ceros | | | | For many businesses in a time of lockdowns, the only way to engage with prospects and customers is through digital channels. Companies are finding that the best solution is to create immersive content that draws the audience inward, delivering entertainment and education in interactive ways. | | |
howdy! | Content & Commerce | | | | With ad and subs revenue leading the way in revenue, The New York Times’ store is seen more as a means of deepening reader communities. | | |
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| Sponsored by Nexstar Inc. | | | | In this new interview, Brian Malone, Chief Data Science Officer at Nexstar, explores how marketers can overcome the bandwidth challenges posed by introducing automated campaign management, and how they can stay attuned to the ever-expanding set of DSP features. | | |
howdy! | Content & Commerce | | | | Several top commerce publishers saw triple-digit revenue growth during the stretch from Thanksgiving Day through Cyber Monday. | | |
howdy! | Retail Media | | | | As retailers roll out new retail media networks, ad buyers say that sector continues to not only become more crowded, but harder to differentiate. | | |
| Content & Commerce | | | | Publishers have to quickly shift to a e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. |
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