Digiday+ members have special access to exclusive research, including our latest emerging technology series. We recently surveyed leaders from agencies, brands and retailers to uncover how they’re currently incorporating emerging technologies into their business practices and what they're planning to experiment with in the future.

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Buzz aside, how are publishers and marketers really experimenting with blockchain?

Of the emerging technologies Digiday+ Research has examined, blockchain remains the most theoretical and speculative in its use. Read more.

How marketers are using AI to target ads, recommend products and provide customer service

Over the last five years marketers have increased use of NLP, mainly in the form of chatbots, while keeping use of data-driven personalization steady, according to Digiday+ Research. Read more.

Ahead of a functional metaverse, how marketers are actually using AR and VR

In 2022, more marketers are using augmented reality for brand engagement and sales than are still dabbling in virtual reality. Read more.

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