Hi John,
The advertising landscape is shifting, and so are measurement parameters. As the deprecation of third-party cookies looms, marketers’ confidence in some channels, like digital video and native advertising, could plummet.
Register now and join Evelyn Mitchell-Wolf, our senior analyst, as she sets your expectations for the cookieless future and other changes that lie ahead for digital ad measurement.
You’ll learn how: - The rules are changing amid privacy developments and tech innovation
- Various ad formats—like digital display, connected TV, and retail media—will be impacted
- Everything that is old is new again (Hint: media mix modeling)
Sincerely,
eMarketer Editors |
