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Read about the exhibitors, presentations and trends that are shaping Festival of Licensing 2020.
 
 
 
Festival of Licensing Backstage Pass – Powered by ViacomCBS Consumer Products
Festival of Licensing is a four-week virtual gathering designed to bring the global licensing industry together to learn and network on an international stage. Held Oct. 6-29, the event’s tailor-made program is comprised of four week-long sections dedicated to key regions – Europe, Asia and the Americas – as well as the return of Licensing Leadership Summit. With a dedicated exhibitor list for each region, which will be time-zoned to that territory, more than 300 exhibitors have been confirmed thus far with events, talks, keynotes and more.

As the exclusive publication of the event, License Global has created the Festival of Licensing Backstage Pass to help you get the most from the virtual gathering. This ultimate sneak-peek will highlight the top trends you can expect to hear about at the month-long celebration. From the must-see keynotes for the event to the global trends shaping 2021 and beyond, the Backstage Pass is a must-read for everyone attending the inaugural Festival of Licensing.
 
 
Week One: Europe
Learn about the U.K. and European trends amid lockdown that have hinted at the huge potential for retailers, brands and licensees in 2021.
Week Two: Asia
Beginning to return to the “old” normal, read about how Asia’s retail market is the first region to show what the sector can look like post-COVID. 
 
 
Week Three: The Americas
Discover how 2020's unfathomable global crisis is reshaping the licensing landscape in North and South America.
Week Four: LLS
Get ready for this C- and executive-level conference which boasts some of the biggest names in licensing and provides guidance for the future.
 
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