Best in Business, presented by LinkedIn, showcases the latest innovations in B2B marketing
| Oct 16, 2024 | Follow Netted |
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Find Inspiration from the Industry’s Best B2B Marketers Explore Best in Business, a hub showcasing innovation in B2B by The Webby Awards and LinkedIn |
The Webby Awards and LinkedIn have teamed up to showcase some of the year’s most innovative B2B products and marketing. Best in Business is a hub showcasing breakthrough work by teams behind this year’s Webby-recognized B2B projects!
Now in its second year, Best in Business celebrates the brilliant minds that are changing the standards of B2B work. Go behind the scenes of the Webby-recognized teams transforming this space, including Adobe, Google Workspace, Lenovo, ZenBusiness, Hubspot, Edelman and more!
Dive into the showcase for a complete look at the industry, with insights and strategies on embracing digital experimentation to craft creative B2B work. |
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| | Adobe's unique social media campaign to promote Adobe Acrobat was honored as a Webby Winner & People's Voice Winner in the Social B2B categories. The "I Love You, Acrobat" campaign, featuring comedian Hasan Minhaj, proved that B2B marketing can contain levity, humor and fun. |
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| | HubSpot understood that sales teams and leaders face immense pressure to deliver results for their businesses and hit end-of-year goals. And, what better metaphor to define that pressure than sports? Hubspot knew sales teams—like their favorite sports teams—live for the thrill of winning in the 4th quarter, which led to its 360° campaign: “Win Q4 With HubSpot Sales Hub,” with social media at the heart of the always-on, organic approach. |
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| | In addition to our showcase, we are continuing to celebrate B2B marketing across The Webby Awards all season long. To celebrate dynamic work in this space, we award the best B2B Campaign and Branded Content in Advertising, Media & PR. We also have an extensive suite of Business categories in Video, Podcasts and Social. The 29th Annual Webby Awards are open for entries now! For preferred pricing, enter before the Early Entry Deadline on Friday, October 25th. |
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