Oct 18, 2023

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Get Inspiration from the Industry’s Best B2B Marketers 🚀

Explore Best in Business, a hub showcasing innovation in B2B by The Webby Awards and LinkedIn!

The Webby Awards and LinkedIn have teamed up to showcase some of the year’s most innovative B2B products and marketing. Best in Business is a hub showcasing breakthrough work by teams behind this year’s Webby-recognized B2B projects!

See the year’s best B2B work: from apps that optimize our workflow to campaigns that embrace unconventional and unique narratives. Best in Business celebrates the brilliant minds that envision B2B work in new ways—featuring Spotify, WeTransfer, Dell, Zapier, Slate and Stanford Graduate School of Business! Explore a few of these experiences below and find new ways to streamline your productivity—plus, some inspiration on how you can push boundaries with your work.

Dive into the showcase for a complete look at the industry, with insights and strategies on embracing digital experimentation to craft creative B2B work.

Explore the Showcase

Spotify

What does it take to grab the attention of 14 of the world’s top CMOs? Spotify wrote and recorded original songs for each, based on their listening data to illustrate the power of audio in advertising. Learn how they made waves across the industry with their eccentric campaign A Song for Every CMO.

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WeTransfer

For their fifth annual report, WeTransfer dug into what it means to “make it” in the digital industry. Learn how their 2022 Ideas Report took a critical look into the business of creativity—from demystifying clichés about being a creative to exploring the new values priority for professionals today.

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