Gaining customer trust in the cookieless era

Happy Monday!

Today we have Deloitte’s Ken Nelson & Naresh Persaud discussing how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out.

According to them: Smart data use provides relevancy, and the brands that are positioned to thrive in a world without third-party cookies will likely be those that recognize a simple truth: You earn the right to be personal by first being relevant.

Also Act-On’s David Greenberg says: When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism.

And finally, our latest Tech Talk features Liveclicker’s COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business today.

Enjoy!

Benchmarking Survey 2020

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Data-Driven Marketing

Gaining customer trust in the cookieless era

Ken Nelson & Naresh Persaud

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out.

The key to growth marketing during uncertain times

David Greenberg

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism. Read more

Email & Automation

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Abhishek Shah

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business today. Read more

Digital Marketing

Americans spent over 123 billion minutes streaming video content in just one week

Jacqueline Dooley

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. Read more

Digital Advertising

Optimizing the creative for long-term growth

Tiffany Ou

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read more

rankingCoach

The complete digital marketing solution for small businesses. One easy to use & engaging app gives you everything you need for success online. Read more

Advertising & Promotion

The Social Advertiser's Guide to the 2020 Holiday Season

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now

Paid Search

Making SEO Predictable

With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now

ClickZ Daily: October 19, 2020

Benchmarking Survey 2020

Data-Driven Marketing

Digital Marketing

Email & Automation

Digital Marketing

Digital Advertising

Featured Tech Talk

Featured Reports

Advertising & Promotion

Paid Search