Next year streaming video viewership will continue to rise, and advertisers will continue to invest to chase those viewers. But the demand for ad inventory is going to outstrip supply. Read more below. - Streaming's lighter ad loads, an influx of political advertising, and narrow targeting all suggest that streaming video ad prices are set to rise.
- Sports betting is only legal in 11 U.S. states. But in 2020, sports media companies are going to put a lot of chips on sports betting.
- In 2019, the rise of the consultancies seemed like an existential threat to agencies. In 2020, those fears will start to look overblown.
Other things to know about - At Digiday Hot Topic: Addressable TV, we'll learn how top brand and agency execs are making their addressable TV investments work. Join us in New York City for a day of valuable insights and new connections.
- A growing number of subscription businesses are making sure their data science and analytics teams are all operating from a single source of first-party data. Sponsored by Blueconic.
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| Beyond Ads | | | | The spread of legalized sports betting will unleash a wave of performance marketing budgets. It will also give sports publishers new opportunities to show off their branded content, video and experiential capabilities. | | |
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howdy! | | | | | The likes of Accenture Interactive and Deloitte Digital are yet to demonstrate to advertisers why they’re a step up from agencies. | | |
| Sponsored by GeoEdge | | | | Publishers are now dealing with their own brand safety problems. And according to numerous new interviews with industry experts, mismatched and offensive ads are to blame. | | |
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howdy! | Life Beyond the Cookie | | | | Chrome’s plans to restrict third-party cookie tracking February 4 are a reminder that publishers, marketers and tech vendors are using the internet on loan. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
howdy! | | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] | | |
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| Sponsored by PubMatic | | | | In a new report backed by wide-ranging survey research, learn how UK buyers have been using "supply path optimization," or SPO, to remove sub-par supply side partners and gain more transparency into SSP practices. | | |
howdy! | Video Anywhere | | | | With TV ad prices down by as much as 90% between Christmas and New Year’s, advertisers use the period to buy programs and test audiences that are usually too expensive. | | |
howdy! | Agency Culture | | | | During the holiday card heyday, agencies spent months on them looking not only to impress clients but rank on best-of lists and beat out the competition. Hear from the people who made the cards about the history of the agency holiday card. | | |
| | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] |
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