Over the past few weeks, Spotify has been caught off-guard by a crop of counterfeit shows distributed by its hosting platform, Anchor. The free distribution platform has allowed shady creators to distribute dozens of shows with the same names as popular podcasts, including “Serial,” “Call Her Daddy,” “Office Ladies” and “The Joe Rogan Experience." The fake shows appear designed to trick listeners into listening to them, so they can be monetized through ads injected automatically using Anchor technology. Read more below. - Dozens of copycat podcasts distributed by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem.
- In June, agencies began to release employee data with regard to race and committed to become more diverse and inclusive. How agencies have addressed the call to action in the months since then varies.
- Following a steep increase in e-commerce revenue during the second quarter, Hearst UK is seeing normality return to some categories.
- Part of a strategy to drive larger and longer term partnerships, Group Nine's branded verticals allow the editorial teams to control the brands while sales seeks a high-spending advertiser.
- If Microsoft succeeds in buying TikTok, its involvement in the platform's ad business should be limited to developing its back-end reporting, say agency executives.
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| Audio Anywhere | | | | Dozens of copycat podcasts distributed by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem. | | |
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howdy! | Future of Work | | | | How agencies have addressed the call to action to improve diversity and inclusion since June varies by agency. | | |
| Sponsored by WhiteOps | | | | According to new research, bots can account for as much as 40 percent of ad traffic, dramatically compromising ad spend and sending marketers chasing after worthless leads. In a new guide, learn how advertisers can identify fraud, cut waste and retain revenue. | | |
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howdy! | Content & Commerce | | | | Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. | | |
| Sponsored by Oarex | | | | This comprehensive new report explores the factors, from extended deal terms to government loans, that kept media financing and vendor payments afloat in Q2 — and what the state of play will likely be by the end of Q3. | | |
howdy! | Beyond Ads | | | | Branded verticals allow the publisher’s editorial teams to control the brands while sales seeks a high-spending advertiser. | | |
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| Sponsored by CafeMedia | | | | In an era of heightened financial risk, publishers are seeking contractual reassurance that their DSP partners will pay what they owe. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Despite their affinity for shirking traditional retail practices, there’s one thing that direct-to-consumer brands can’t shake off entirely: the belief that the customer is always right. | | |
howdy! | Ad Blocking Wars | | | | Some observers credit ad industry efforts to move away from annoying ads. Meanwhile, mobile ad blocking is on the rise. | | |
| | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Substack is the newest savior for independent publishing, powering an array of subscription newsletters that give hope to the rise of a new class of journalist entrepreneurs. “On Substack there are people paying more for one individual newsletter than they pay for all of Netflix,” CEO Chris Best said on the Digiday […] |
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