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| | | | When Extra Life founder Jeromy Adams decided to channel his love of video games into a fundraising campaign for children's leukemia, he knew it had to be unique. While the nonprofit still employs many of the usual fundraising tactics, there's one important difference with its event—it's largely virtual.
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| "We don't have any physical event costs to maintain," says director Michael Kinney. "There's no course like there would be at a 5k race. There are no balloons."
The campaign has become popular because it identified a unique audience that wasn't being reached with other programs.
"It's a niche that wanted to give back," says Kinney.
Use creativity to increase your nonprofit's fundraising. Read more. |
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