From consistent measurement to legal and talent barriers, there's still a lot to sort out as gaming continues to evolve.

The Digiday Gaming Advertising Forum will unpack the new opportunities presented by gaming and esports and share how marketers can make the most of them as we bring together brand and agency leaders from across the industry. Taking place virtually from September 15-16, we'll offer honest insights and go deep on topics including:

• Measurement issues - Hear how the industry is trying to help solve for measurement inconsistencies — and the roadmap ahead that could help guide buyers moving forward.
• ​Gaming: all bark and no bite? Walk away from this session with an understanding of the KPIs to keep on your radar.
• How it fits into the broader media strategy - A media buyer walks us through how they see gaming/esports fitting into a broader media buy.
• A maturing media channel - Attend this session to get a better understanding of the comparisons and differences we see in gaming compared to other up-and-coming media channels.

Registration for this event is free thanks to our partners. Reserve your spot below.

Featured speakers

Companies attending