As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies. Read more. Additional coverage: - As TikTok gains traction with users, jewelry brand Studs is looking to leverage the platform to boost brand awareness.
- This week’s Digiday+ Future of TV Briefing looks at how measurement costs could complicate TV networks' and advertisers' efforts to shift to a multiple currency era.
- Refinery29's vertical for Black readers will host its first in-person ticketed event In Atlanta, coinciding with Juneteenth.
Other things to know about - The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. Submit by June 24 to receive the best rate on entries.
- By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. Sponsored by Seedtag.
- Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. Sponsored by IRIS.TV and 4D.
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| Top Stories |  | | Ivy Liu |
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| | | | | As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies. | | |
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howdy! | | | | | As TikTok gains traction with users, jewelry brand Studs is looking to leverage the platform to boost brand awareness. | | |
| | | | | Ttesting privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks’ and advertisers’ efforts to shift to a multiple currency era. | | |
| | | | | Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. | | |
howdy! | | | | | Refinery29’s vertical for Black readers will host its first in-person ticketed event In Atlanta, coinciding with Juneteenth. | | |
| Advertisement |  | | |
| | | | | Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. | | |
howdy! | | | | | Apple’s WWDC announcements fall short of earlier fears that Private Relay will become a default feature | | |
howdy! | | | | | If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever. | | |
| | | | | Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. |
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