Effective measurement is a fundamental pillar of all marketing. But measurement is becoming increasingly difficult in today’s privacy-first world. With the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution? Join this webinar to find answers.
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