| Happy Wednesday! New report from Gartner predicts that 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. The report stated that 49% of marketers buy personalization for ecommerce, where specific purchases can indicate a clear ROI for such expenditures of time and money. The rest of personalization expenditure, however, is oriented toward more nebulous results, like customer experience or marketing in general. Instead of personalized offers or recommendations whose results can be shown as purchases, the offerings are personalized content, emails or other methods that are more difficult to measure. We also have Imagen’s CMO Helen Aboagye, who shares the best practices for bringing video into the marketing mix for maximum impact. Also ICYMI: - Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers.
- San Francisco-based martech startup Iterable raised $60 million in its Series D round, bringing its total funding to more than $140 million.
- Two leading data innovators PlaceIQ and FourthWall Media, merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement.
- Kameleoon, an AI-driven personalization and A/B testing platform provider, announced the appointment of Martin Harrison as its first UK Managing Director to drive its growth into the UK and Northern European markets.
- Persado, a leader in using AI to generate high-performance language for enterprise communications, became one of only 12 premier-level partners in the Adobe Exchange Partner Program, following a rigorous review process.
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