What’s going on here? Reddit’s set to go public in one of the year’s biggest listings, taking a punt that its digital die-hards will bring their passion to the real-life stock market. What does this mean? Many a stock market frenzy has been born from the forums of Reddit, but the two-decade-old platform has so far shied away from the public market itself. Peek into Reddit’s files, though, and the digital hangout spot has clearly struggled to turn online fame into financial gain. Just last year alone, Reddit racked up over $90 million in losses. That might be why the social media platform is keen to tap into the wallets of loyal users and moderators, more affectionately known as Redditors. Reddit hasn't let slip how much it thinks it's worth, but some analysts expect a valuation of roughly $5 billion for the public market debut, according to Bloomberg, which could happen as soon as March. Why should I care? For markets: Forget historical literature, AI is learning from Reddit. Redditors deliver conspiracies, hot takes, and witty quips, but that doesn’t pay the bills. The San Francisco-based company makes money selling advertising space, forcing it to compete against TikTok and Meta. No wonder, then, that Reddit jumped at the chance to let Google pay for access to the platform’s data stash to train up AI algorithms. The deal's reportedly worth $203 million, so Reddit could make $66 million in revenue from the tie-up alone this year – about a tenth of its total takings last year. The bigger picture: The stock market is getting crowded. Reddit’s public market debut will gauge how investors feel about buying into a venture capital-funded startup. The better the launch goes, the more private companies will consider following suit. That’s not to say that Reddit’s going it alone, mind you: fast-fashion giant Shein, Microsoft-backed data security whiz Rubrik, healthcare payment firm Waystar Technologies, and Kim Kardashian's Skims underwear brand are all expected to go public this year. |