If approved, deal expected to close by end of 2019

Number of pay TV households expected to dip to 86.5 million this year

The company spends around $80 million annually on measured marketing globally

The social network said it wants to be clearer about its products and services

Company says it won't fill the CMO role she once held

Competing streamers want to advertise on the network, according to Karey Burke, but 'we just won't let them'

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