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Hello ScaleUps,
Hope itâs been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition.
"â¦it just all came back in how to play". Jack Nicklaus, miraculous Masters win in 1986
Best Article of 2019, So Far --
Titled âYour Professional Decline Is Coming (Much) Sooner Than You Think: Hereâs how to make the most of it,â this epic Atlantic (July) article by the brilliant Arthur Brooks might be the most important article you read in 2019. Grab your favorite beverage this weekend and take 20 minutes to absorb his ideas as you navigate your own professional career. In short, innovate then mentor/coach/teach. More below, but firstâ¦
Bill Gates Biggest Mistake --
Sitting at over $1 trillion in market cap the past few weeks, itâs impressive that Microsoft is leading its younger rivals â Amazon, Alphabet, Facebook, etc. And Microsoft would be even further ahead if Bill Gates hadnât made one huge mistake, according to himself. This CNN Business piece details that mistake and what caused it â lessons for all of us (danger of distractions, wrong team, etc.).
Mythical âHead of Marketingâ --
The CEO is the default âhead of marketingâ and not understanding this can put your designated CMO at a huge disadvantage. Marketing guru Seth Godinâs blog post last week is the finest explanation of this conundrum and what you must do about it â and he suggests a more accurate title might be âhead of marketing operations.â All CEOs and CMOs please read Sethâs insightful thoughts on this important topic. Then sign up for his daily blog.
Jack Nicklaus, The Bear --
Last week I shared the stage with golf legend Jack Nicklaus at the Bloomberg CEO Summit and then had the opportunity to chat one-on-one with âThe Bear.â I want to come back to some powerful insights he shared, but first let me revert back to the Brooks article I referenced above which will provide important context.
Professional Decline --
Notes Arthur Brooks in The Atlantic article, âThe data are shockingly clear that for most people, in most fields, professional decline starts earlier than almost anyone thinks.â Clearly this happens with professional sports figures, like Jack Nicklaus, who felt extremely lucky to win a major after age 40. What ultimately depresses people as they get older is the feeling of becoming irrelevant. So whatâs happening that causes this decline and how to remain relevant?
Fluid vs. Crystallized Intelligence (Two Best Paragraphs) --
Brooks explains, âA potential answer lies in the work of the British psychologist Raymond Cattell, who in the early 1940s introduced the concepts of fluid and crystallized intelligence. Cattell defined fluid intelligence as the ability to reason, analyze, and solve novel problems-what we commonly think of as raw intellectual horsepower. Innovators typically have an abundance of fluid intelligence. It is highest relatively early in adulthood and diminishes starting in oneâs 30s and 40s. This is why tech entrepreneurs, for instance, do so well so early, and why older people have a much harder time innovating.
Crystallized Intelligence --
Brooks continues, âCrystallized intelligence, in contrast, is the ability to use knowledge gained in the past. Think of it as possessing a vast library and understanding how to use it. It is the essence of wisdom. Because crystallized intelligence relies on an accumulating stock of knowledge, it tends to increase through oneâs 40s, and does not diminish until very late in life.â This is why non-fiction writers - especially historians - peak much later than novelists!
Be Johann Sebastian Bach, not Charles Darwin --
So, what is the gist of the article? The key to remaining relevant is to pivot from doing to teaching. In Bachâs case, he spent the last 10 years of his life writing a book on how to create fugues - The Art of Fugue -- long after his ability to compose fugues had declined. In turn, Charles Darwin tried to continue to remain a relevant researcher and ended up deeply depressed the later years of his life. For Brooks, heâs taking his own advice and has resigned as President of the prestigious think-tank American Enterprise Institute just as this article was published -- and is going into teaching.
Serve, Worship, Connect --
Which brings me back to Jack Nicklaus. For a brief moment in 1986 Jackâs body âremembered how to play golfâ on the back 9 of the final round of the Masters. Coming from four strokes back and winning by one-stroke, itâs arguably the greatest comeback in the game of golf. But more importantly, Jack kept it all in perspective, pivoting to designing golf courses and then spending the bulk of his life âin service.â As Brooks suggests, we need a âreverse bucket listâ as we age, taking things off our plate instead of putting more on. To that point, Nicklaus is auctioning off his famed Rolex watch which heâs worn for 50 years. Expected to fetch tens of millions of dollars, all the proceeds will be donated to the childrenâs hospital Jack and his wife have supported for years. And Jack was at the Bloomberg CEO Summit to give back to all of us - to teach us what it means to age gracefully in our unique profession. Thank you Brooks for a beautifully written article; thank you Nicklaus for your sage example; and thank you Nathan Gray, one of my senseiâs as co-founder of Geoversity, who pointed me to this important article.
Watch 20-Minute Keynote Bloomberg CEO Summit --
And for those interested, hereâs a link to my keynote at the Bloomberg event - some new material focused around the critical topic of talent.
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EDUCATION:
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COACHING:
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TECHNOLOGY:
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Better Book Club -- What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course
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