As consumers are more comfortable with using QR codes, so are marketers who are planning to add them to packaging and ads.
| Marketers are giving QR codes a second look this year, adding them to packaging, retail displays and out-of-home ads. Adoption and use of QR codes has increased amid the pandemic, according to marketers and agency execs — restaurants and bars were early adopters of the QR code last year, opting for digital menus rather than using a high-touch physical menu — as consumers sought touchless experiences. And as consumers are more comfortable with using QR codes, so are marketers who are planning to add them to packaging and ads. Read more below. Direct-to-consumer brands are among the marketers exploring using the QR code more frequently on packaging, in advertising or both now that consumer adoption has increased. For Digiday+ members, media companies’ diversity shortcomings pervade their organizations, but lack of diversity among their executive and management ranks is particularly problematic. iProspect's global president Amanda Morrissey expects to complete Denstu-owned performance agency's restructure with Vizeum by the end of March. Agency execs say elements of the pitch process may have changed forever — the amount of time and financial investment devoted to chasing new business, for example. PopSugar hired Jennifer Fields as deputy editor of fitness to broaden fitness content to include mental health and wellness. Other things to know about Gain exclusive recognition from Digiday in categories including Best Newsletter, Publisher of the Year and more through the Digiday Media Awards. See the full list of categories and submit before the regular deadline on March 12 to save on entries. Register now and on March 30 at 2 p.m. learn how more than 70 publishers, brands and advertisers are working with shoppable content for new revenue and effective product positioning. Sponsored by Tipser. As SMBs digitize operations for the first time, their customer experience focus is centered on environments in which researching, ordering and customer support are seamless experiences. Sponsored by ActiveCampaign. | | |
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