PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue to be our creative AOR in addition to taking on select digital marketing efforts for the brand," the representative wrote. PepsiCo did not elaborate, and a TBWA...
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February 20, 2019
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PepsiCo Consolidates Gatorade Digital Marketing With TBWA\Chiat\Day Los Angeles
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