The Guardian, News UK, and Business Insider have all claimed that GDPR has accelerated advertiser interest in second-party data partnerships.

Turner's 50-person data strategy and product innovation group includes two-dozen data scientists, as well as engineers, lawyers and more.

As Amazon continues to revamp its advertising offerings, which have been criticized as overly opaque, marketing firms keying in on the site are turning to increasingly niche strategies to outfox their competition.

For Digiday+ members: Roughly three-quarters of publishers don't take action to limit subscribers from sharing login access.

 

GDPR is leading to more second-party data deals

Jessica Davies

The Guardian, News UK, and Business Insider have all claimed that GDPR has accelerated advertiser interest in second-party data partnerships.

Inside Turner's 50-person data strategy group

Sahil Patel

Turner’s 50-person data strategy and product innovation group includes two-dozen data scientists, as well as engineers, lawyers and more.

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Performance marketing: Putting the brand budget to work

Sponsored Content Tune

With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune.

'Still in its infancy': Retailers are still struggling to nail Amazon's ad offerings

Michael Bodley

As Amazon continues to revamp its advertising offerings, which have been criticized as overly opaque, marketing firms keying in on the site are turning to increasingly niche strategies to outfox their competition.

Digiday Research: Most publishers tolerate password sharing

Mark Weiss

Roughly three-quarters of publishers don’t take action to limit subscribers from sharing login access.

TV viewability in the age of the distracted viewer

Sponsored Content Viant

Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant.

7 questions to ask before choosing a malware blocking solution

Sponsored Content The Media Trust

Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust.

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Events Title
 
2019 Calendar
 
Shortlist Announcement:
October 9, 2018
Digiday Awards
 
Winners Announcement:
October 16, 2018
Digiday Worklife Awards
 
 

ALL EVENTS