The media and marketing industries are already feeling the effects of the General Data Protection Regulation. Since the law took effect on May 25, ad demand has declined by 25 to 40 percent in some cases. Digital publishers like BuzzFeed and Vox Media are producing shows in an effort to diversify their businesses. But selling those programs to platforms like Facebook and Netflix can limit other revenue opportunities. Publishers are now trying to get people to come directly to their sites instead of aiming to distribute their articles as widely as possible. Chartbeat data shows that since October, more mobile readers are visiting publishers' sites and apps directly rather than from social platforms. Advertisers like Benefit Cosmetics, Coca-Cola and Gucci are experimenting with GIFs for people to put on their Instagram Stories and Snaps. Cannes is coming. And the week can be a long one and difficult to navigate. Subscribe to Digiday's daily Cannes briefing, delivered to your inbox each morning during Cannes, to get the latest news on what's happening along the Croisette, invitations to exclusive events in Cannes and much more. |
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| Jessica Davies "They [Google] thought they could bully everyone into using their own [GDPR] system, and the industry has turned around and kneed them in the balls.” |
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| Tim Peterson Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don't. |
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| Sponsored Content IBM Watson Marketing As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing. |
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| Lucia Moses Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers' sites and apps directly than from social. |
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| Ilyse Liffreing Bud Light, Absolut Vodka, Red Bull and T-Mobile try out an animated approach to communication. |
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| Sponsored Content Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo. |
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| Sponsored Content COPA90 Without even noticing it, we've all become slaves to big social players like Twitter and Instagram, and the algorithms that power them. But now, as the cacophony of content reaches a fever pitch, it's clear that young football fans are pursuing something fresher and more vital. Sponsored by COPA90. |
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