Digiday+ is our exclusive membership network made up of the media and marketing industries’ best. This week Digiday+ members received original research on retailers' app usage, early access to our top stories, a briefing from the Digiday Publishing Summit and much more. Check out a taste of what you missed below, and join our community to get immediate access.

This week only: Save 10% on a Digiday+ membership in celebration of Digiday's 10-year anniversary. Use code DECADE at checkout.

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On March 26, Digiday broke the news of GroupM requiring publishers to sign a “Data Protection Addendum” in advance of the enforcement of the General Data Protection Regulation in May.

And then in The Rundown newsletter, Digiday+ members had the exclusive chance to hear what Digiday editor-in-chief Brian Morrissey thought of GroupM's GDPR power move.

Here's a snippet:

Why this matters is more interesting. GroupM is scrambling to make sure it won’t take on significant liability. (The GDPR calls for fines of up to 4 percent of a company’s global revenue.) What it’s doing is using its leverage as the biggest ad buyer to play a game of pass the liability. The demand is simple: You take all the liability, or you get cut off our media plans. From GroupM’s standpoint, it’s simply ensuring a compliant supply chain. In its view, it’s a leader, much as it was in pushing onerous viewability standards on publishers. Those in the front take all the arrows.

The view from the publisher side is, to put it mildly, different. Many publishers are saying the agreement is far too vague and sweeping. Read more.

Last week Digiday+ members got exclusive access to a new Event Briefing, highlighting the insights gained from our recent Digiday Publishing Summit. At the event, publishing executives gathered to discuss life after Facebook, the infamous "pivot to video", and the challenges they face in diversifying their traffic sources. Join Digiday+ now to find out what we learned.

 

Here's the latest findings from the Digiday+ Research Team:

• Recently Digiday sat down with 53 retail executives to learn about their mobile strategies and found that less than 50 percent have a mobile app for consumers.
• Survey feedback from 80 European publishing executives found that more than half of European publishers believe international expansion is important.

Each day, Digiday+ members get exclusive early access to a lead Digiday story set to publish the next day. This past week, members found out about the following first:

• How Facebook's shutdown of third-party data affects brands
• Which onetime social publishing star is shutting down
• What NBCUniversal CEO Steve Burke thinks about Facebook and the impact of platforms

Join Digiday+ now to start getting an exclusive early look at our lead stories.

Join Digiday+ now to stay ahead of the latest in media and marketing and save 10% with code DECADE.

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