GDPR's Impact on Marketers and the Consumer's Moment of Truth
[Special Report]

For digital businesses, the General Data Protection Regulation (GDPR) is a sign that our industry’s focus must shift to be customer-centric. Instead of taking a data-only view of consumers and only seeing them as profiles, aggregates or members of segments, it’s time to look at them as people.

Marketers must prioritize the protection of individual rights and recognize that using consumer data to deliver personalized conversations and build relationships is a privilege. Check out the dataIQ research report, General Data Protection Regulation 2017 to:

• Understand the consumer perspective on data collection, consent, context and control
• Understand the business/marketer’s processes, opportunities and challenges in adjusting to the new Regulation
• Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

The countdown is on. Companies must get their data practices in line, but they should also see GDPR as an opportunity to provide what today’s consumers want - clarity and processes that put their individual rights first.