| The European Union’s GDPR (General Data Protection Regulation) goes into effect on May 25, 2018. With it comes a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic.
All global companies with personal data on any EU residents must follow the GDPR’s data privacy laws. Staffers reliant on collecting and processing personal data in this new digital world will most directly experience the complexities of compliance — but they will also be the biggest beneficiaries of the transparency.
What are the obstacles and opportunities the GDPR presents for your business? Watch a 45-min on-demand video hosted by Signal featuring Tim Walters, Ph.D., co-founder and principal analyst at Digital Clarity Group. Together we discuss how to leverage these regulations as a tool to build trust and improve the customer experience.
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