Eighteen months since the General Data Protection Regulation went into effect, the fallout from the law has been minimal. The same will not be true for the California Consumer Privacy Act. Read more below. - Even though enforcement doesn't begin until the second half of 2020, violations can still be punished retroactively.
- Many of the publishers that pursued subscriptions funneled their resources into customer acquisition. In 2020, they are going to have to start focusing on churn instead.
- For publishers, building direct-sold ad revenue and subscriptions are their two top priorities for 2020. These five charts of original research map out what publishers' business models look like today.
Other things to know about - Trying to figure out Amazon? Join us at Amazon Strategies, a two-day forum and workshop in New York City, for detailed, actionable insights to help you find success on the platform.
- At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. Sponsored by Hulu.
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| The GDPR Impact | | | | California’s attorney general plans to enforce the privacy law early, but by then companies will already be dealing with advertiser pullback and compliance pressure tests. | | |
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howdy! | | | | | Smart publishers need to build up propensity-to-churn models to identify before someone leaves, deploy catch-and-save teams that use the skills of journalists and zero-in on tech factors like credit card expirations. | | |
| Sponsored by PubMatic | | | | In a new report backed by wide-ranging survey research, learn how UK buyers have been using "supply path optimization," or SPO, to remove sub-par supply side partners and gain more transparency into SSP practices. | | |
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howdy! | Digiday | | | | For publishers, the biggest priorities heading into 2020 are how to grow revenue they can control: Both through direct-sold ads and subscriptions. Digiday Research conducted this year found that those priorities, along with figuring out how to hire the right talent for those needs, are top of mind for publishing execs. | | |
| Sponsored by GeoEdge | | | | Publishers are now dealing with their own brand safety problems. And according to numerous new interviews with industry experts, mismatched and offensive ads are to blame. | | |
howdy! | Beyond Ads | | | | The spread of legalized sports betting will unleash a wave of performance marketing budgets. It will also give sports publishers new opportunities to show off their branded content, video and experiential capabilities. | | |
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| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
howdy! | | | | | The likes of Accenture Interactive and Deloitte Digital are yet to demonstrate to advertisers why they’re a step up from agencies. | | |
howdy! | Life Beyond the Cookie | | | | Chrome’s plans to restrict third-party cookie tracking February 4 are a reminder that publishers, marketers and tech vendors are using the internet on loan. | | |
| | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] |
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