| | | | | GE Imagines a World Where We Treat Female Scientists Like Celebrities Delightful work from BBDO aims to bridge gender gap in science By Kristina Monllos Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, is treated like a Kardashian--photographed, celebrated, followed--in BBDO's new campaign for GE. The 60-second spot is part of GE's audacious plan to employ 20,000 women in STEM roles by 2020 and to have 50/50 gender representation in its technical entry-level programs...
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| | | | | | | | MillerCoors Sends Its $450 Million U.S. Media Business to Publicis Groupe After a Review Beer giant is now America's largest brewer By Patrick Coffee Beer giant Molson Coors has completed a global review of its media agencies, choosing a Publicis Groupe umbrella organization to handle the bulk of its marketing budget as U.S. agency of record. The news comes after Molson finalized its $100 billion takeover of MillerCoors, which is now the larger company's U.S. division and the country's...
Read more » | | The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award New video aims to up mascot's chances By Robert Klara It's not often that a peanut makes news, but just in case you missed it, it happened over Thanksgiving. Mr. Peanut--Planters' monocle-wearing, top-hatted mascot--had taken his place atop the Nutmobile in the Macy's Thanksgiving Day Parade. Like countless other brand mascots at the event, Mr. Peanut spent his time bowing, waving and variously acknowledging the...
Read more » | | Best and Worst Super Bowl Ads: A Bonus Adweek Podcast Episode Let's talk celebs, boycotts and big trends By David Griner Super Bowl LI is in the books, but there's still plenty to say about this year's crop of ads--and the social snark brands were dishing out in real time. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's wins, losses, controversies and baffling brand moments. On...
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| | Initiative Names New Leadership Team Headed by Its First U.S. CEO IPG network promotes Amy Armstrong of BPN By Patrick Coffee Initiative, a communications agency within the IPG Mediabrands network, announced a newly reorganized U.S. executive management team for 2017. Leading that group will be Amy Armstrong, former president of IPG media network BPN. Armstrong's new role, effective immediately, makes her Initiative's first-ever U.S. CEO, reporting directly to global chief executive Mat Baxter. Armstrong will be...
Read more » | | Former JWT Creative Chief Heads to Barton F. Graf as Partner and Executive Creative Director Jeff Benjamin left JWT in 2014 By Erik Oster Barton F. Graf has expanded its creative leadership team, naming former JWT North America chief creative officer Jeff Benjamin as partner and executive creative director. Benjamin will be tasked with leading creative direction for new and existing clients while reporting to founder and chief creative officer Gerry Graf. Benjamin's appointment, which is effective immediately, follows...
Read more » | | Droga5 Hires Its First Chief Intelligence Officer Amy Avery is a data and analytics veteran By Katie Richards Droga5 has added a new role to its senior leadership team. Today the agency announced Amy Avery as its first chief intelligence officer, effective immediately. Avery brings with her years of experience in data and analytics. In her most recent role Avery headed up J. Walter Thompson's worldwide analytics practice, and before that she was...
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