S4, Martin Sorrell’s new endeavor, continued its tear through the digital marketing world after it acquired Firewood, a digital marketing agency that ranked No. 42 on Adweek’s inaugural Fastest Growing Agency list, and merged it with another of its acquisitions, MediaMonks. It’s all part of Sorrell’s attempt to build a “better, faster, cheaper” advertising services company. Firewood is headquartered in Silicon Valley and has six additional offices around the globe. The 300-person agency specializes in creative, strategy and planning, performance media and technology services. It has worked with brands including Airbnb, Google, LinkedIn, Mercari and Waze.

Read more: Learn more about Firewood and Sorrell’s latest move.

If you have had a great mentor, you know just how valuable mentorship is for your career. Mentors guide you through key moments, recommend you for jobs and give you the confidence you need to succeed. That’s why Adweek launched a mentorship program that connects over 100 leaders from some of the world’s largest companies, including Facebook, Google, Walmart, Adobe and so many more, with rising marketing stars. We’re looking for mentees to pair them with—we’re focusing on managers, directors and decision-makers with over a decade of work experience.

Read more: Think this could push your career to the next level? Learn more about the program and apply to become a mentee today.

There are a couple plant-based burger brands that tend to snag most of the spotlight, so, to get some time in the limelight, a plant-based competitor better deliver the goods with their ads. And Lightlife came to play with a two-minute spot featuring Kristen Bell and Dax Shepard, the married celebrity couple who touts brutal honesty with their kids.

Read more: While Endeavor Global Marketing pitched the idea, Bell and Shepard ran with it (watch it here), riffing off real-life experiences (like the awkward sex talk in the ad) and adding their punchlines about vasectomies.

While some brands may only talk the talk when it comes to being a size-inclusive brand, Adidas is walking the walk. Putting its money where its mouth is, the athletic brand is partnering with inclusive-sizing pioneer Universal Standard to bring consumers a range of sizes—XXS-4XL. What’s interesting is that, instead of going for the sweaty athlete, Universal Standard is showcasing the more everyday uses women have for athletic wear.

Read more: Learn what goes into creating a variety of sizes that all look the same.

• Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million
• Research Finds Branded Podcasts Are 22% Better Than TV at Engaging Consumers Who Avoid Ads
• Instagram Removes Following Tab, Adds Dark Mode
• Yolanda Lam to Lead Global Agency and Ads Partners Teams at Pinterest
• The Domino’s Case Could Reshape Accessibility in the Digital Era

The brand crossover also bridged several NBC shows.

To celebrate the power of marketing teams, Brandweek has created the Brandweek Constellation Awards to honor the very best team-led marketing efforts across 32 categories. Just as stars gather in the sky in brilliant celestial formations, so too do teams of marketers for their stellar brand activations.

Winners will be announced and celebrated during the second annual Brandweek summit in Palm Springs, California from November 3 through November 6.

All entrants will receive a 20% discount to attend Brandweek. Brandweek Constellation Awards finalists will receive 2 complimentary passes to attend Brandweek and the opportunity to purchase additional passes at a special discount of 50% off the early-bird rate.

It's the agency's first work for VW's commercial division

Some stereotypes persist, but there has certainly been progress

It's an increasingly popular way to encourage people to use voice tech

2 new ads strip it down to a straightforward message and position

In a world of short attention spans and fragmented media, podcasts have become a haven of loyal audiences. Join Adweek in honoring the best podcasts of the year across 20 categories. Submit your show before Oct. 2.