After decades as a professional writer/editor, I’m pretty good at spelling and grammar. Despite that, I use three different grammar and spell checkers: The one in Google Docs (the best I’ve found), Grammarly free and LanguageTool. Why? Each one captures different things. For example, Grammarly misses unfinished sentences, but is good at finding things written in passive voice. LanguageTool finds hyphenations, commas and uppercase/lowercase issues Grammarly misses.

Anita Brearton does the same thing when it comes to research. In her article today, she explains why — and more importantly, how — she uses Gemini, ChatGPT and Perplexity for research. The fact is, using multiple tools ensures optimal information quality and makes it easy to identify hallucinations.

Speaking of research, we’re doing some into which pieces of martech were or weren’t replaced over the past year. All the generative AI engines in the world can’t help us with this. We need the human touch. Please click the link for the MarTech Replacement Survey to help us out.

Constantine von Hoffman
Managing Editor

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Marketing artificial intelligence (AI)

Meet my research team: Gemini, ChatGPT and Perplexity

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Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.

Customer relationship management (CRM)

22 must-have reports for measuring CRM health

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Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more.

B2B marketing

How to build a better buyer journey using customer behavioral data

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Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.

Customer experience

Consumers share what they want from brands

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We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.

MarTech presents

Revolutionize your content with AI and automation

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It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results.

Marketing artificial intelligence (AI)

CDP and customer experience: Best of the MarTechBot

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See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.

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Digital advertising

Why Google lost: The DoJ’s case in 11 slides

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Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

HubSpot

HubSpot’s July 2024 updates: Big moves toward better efficiency and security

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We've boiled down HubSpot's 91 updates for July to the 13 most impactful for managers and admins

Free online event

Drive better business outcomes with the right strategies and solutions

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Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass!

See what’s in store

 

From Search Engine Land