Hi John,
Banks and marketers have an enormous opportunity with Gen Z, as about 4 million Gen Zers will open bank accounts each year through 2026, according to eMarketer’s forecast.
Banks need to adopt fresh marketing tactics and update their services to appeal to this generation, an age group that prioritizes social media, personalized on-demand media, and digital video.
Download a complimentary copy of our analyst report, “Gen Z and Banking: How Can the Industry Capture the TikTok Generation?,” to find out how banks can meet Gen Zers where they are and offer better services to compete with payments apps and Big Tech.
This analyst report covers why: - Marketers and banks need to prioritize video content on YouTube, TikTok, and Instagram
- Digital-first experiences with bankers, ATMs, and customer service can fulfill Gen Z’s expectations
- Offering AI-driven wealth planning based on lifestyles may be what Gen Z’s looking for
Receive your copy. This eMarketer analyst report is presented by InMobi.
Sincerely,
eMarketer Editors |
