Gen Z Misconceptions and Insights
Adweek Webinar


Webinar

 

Gen Z Insights and Misconceptions

What You Need to Know About Marketing to the Newest Consumers
 
October 16, 2018
1PM ET | 10AM PT
 
 
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Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how the post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.

 

Have you been thinking about Gen Z correctly? Join this webinar to find out more insights and misconceptions about this generation.

 
 
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