Gen Z Misconceptions and Insights
Adweek Webinar |
| | | Gen Z Insights and Misconceptions
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| What You Need to Know About Marketing to the Newest Consumers | | October 16, 2018 | 1PM ET | 10AM PT | | | | | | Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how the post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise. | | Have you been thinking about Gen Z correctly? Join this webinar to find out more insights and misconceptions about this generation. | | | | | | Sponsored by | | | |
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