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Sept. 11, 2024

Today's sponsor:

GenAI Is a Potent Ecommerce Coding Tool

Much is made of generative artificial intelligence’s impact on search, content, and processes, but it’s also a potent coding tool that could help ecommerce businesses of all sizes.

While they have yet to transform a novice into a master programmer, ChatGPT and its competitors can produce functional code that marketers and merchants can paste into apps and automation workflows.

An example can make the point.

Posting to Shopify Blog

The content-then-commerce model is big business. Content attracts readers to convert into buyers. However, Shopify merchants often encounter a problem.

While it excels at many things, Shopify’s default blog editor — think content engine — lacks robust features.

For instance, a YouTube URL in the blog editor produces nothing more than text. It does not automatically expand into a video, requiring merchants to paste HTML for that purpose.

Read article > 

A Message from Walmart Marketplace

Amplify Your Brand to Millions of Shoppers

Scale your ecommerce business with one of the most trusted names in retail. Walmart Marketplace is built with sellers in mind, with zero set-up or monthly costs and competitive commissions and fulfillment fees. Reach millions of shoppers using powerful, easy-to-use omnichannel solutions.
Start selling >

Underused SEO Reports in Search Console

Search Console is the free powerhouse for organic rankings. Yet some helpful reports are little used. Read article >

Top Resale Sites from Consumer Brands

Recommerce is booming. Here's a rundown of leading brands' sustainability initiatives and in-house resale marketplaces. Read article >

From the Archive: March 2007

Marketing Tips From Marketing’s Sherpa

Anne Holland launched MarketingSherpa from a bedroom in her home in 2000. Seven years and 700 case studies later, MarketingSherpa is regarded as a leading source for marketing research. Read article > 

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Client Crash Bankrupts Entrepreneur

Foundr Owner on Burnout, Recovery, Priorities

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

WooCommerce BFCM: Are You Ready?

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