From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the forefront of innovation, where ‘beauty tech’ and virtual shopping tools are shaping an all-new type of customer experience.
Now, generative AI – which includes image generators like Dall-E and the AI chatbot ChatGPT – is leading to further innovation, in areas ranging from content creation to shopper personalisation and more. Here’s a look at how several companies in this sector have been using the technology.
This edition of the trends webinar takes a closer look at the most interesting developments in this rapidly changing space, including: the application of GenAI to marketing processes; the latest examples of how companies are using GenAI in customer journeys to support ecommerce sales; and how GenAI is likely to augment team productivity and working.
This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
