Pollard's comments come on the heels of General Mills launching a creative review earlier this year, which came under fire from some agencies.
October 01, 2019   |   View Online »
 
General Mills CMO Ivan Pollard defends his stance on how ad agencies should be compensated — and lays out what the CPG giant seeks from its agency partners

General Mills CMO Ivan Pollard defends his stance on how ad agencies should be compensated — and lays out what the CPG giant seeks from its agency partners

Tanya Dua | Pollard's comments come on the heels of General Mills launching a creative review earlier this year, which came under fire from some agencies.

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How to get your first 1,000 subscribers on YouTube, according to Benji Travis, who has millions of followers across 4 channels

How to get your first 1,000 subscribers on YouTube, according to Benji Travis, who has millions of followers across 4 channels

Amanda Perelli | Benji Travis shares four tips on how to get enough subscribers to become eligible for YouTube's ad-monetization program.

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HGTV's head of digital explains how a new makeover show about 'The Brady Bunch' house nabbed the network's largest TV audience in 2 years

HGTV's head of digital explains how a new makeover show about 'The Brady Bunch' house nabbed the network's largest TV audience in 2 years

Ashley Rodriguez | HGTV embarked a year-long campaign across social platforms like Instagram, YouTube, and Facebook to drum up interest in "A Very Brady Renovation."

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Special offer to attend IGNITION: Transportation — in San Francisco on 10/22

Special offer to attend IGNITION: Transportation — in San Francisco on 10/22

| Join us for breakfast and a series of exciting conversations with business leaders at the forefront of innovation. Together, we'll explore the impact of AI and machine learning on cars and cities, the evolving regulatory and policy environment, key strategies for changing logistics and transportation systems, and the investment opportunities these innovations create.

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WeWork opened 400 locations in 3 years. In some cases, it used deep discounts to convince existing customers to relocate to help fill them.

WeWork opened 400 locations in 3 years. In some cases, it used deep discounts to convince existing customers to relocate to help fill them.

Troy Wolverton,Alex Nicoll,Meghan Morris | WeWork only discloses occupancy levels at new buildings. To help fill them up, it offered promotions to members in its older buildings, sources told us.

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New privacy laws are forcing companies to catalog the data they have on consumers. Here's how vendors are helping them meet a key deadline.

New privacy laws are forcing companies to catalog the data they have on consumers. Here's how vendors are helping them meet a key deadline.

Joe Williams | New privacy laws in California and Europe, along with efforts to use artificial intelligence, are forcing companies to take stock of their data.

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A founder who spent 6 years working at Facebook gives 3 reasons why it was a better education than an MBA — and why he'd rather hire someone with tech experience

A founder who spent 6 years working at Facebook gives 3 reasons why it was a better education than an MBA — and why he'd rather hire someone with tech experience

Robin Madell | Rousseau Kazi worked as a product manager at Facebook before launching his company, Threads, an inclusive workplace-communication tool.

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JPMorgan says the 'universally hated' energy sector is set to surge. Here are 5 reasons the firm's top US stock strategist is betting on a rally.

JPMorgan says the 'universally hated' energy sector is set to surge. Here are 5 reasons the firm's top US stock strategist is betting on a rally.

Marley Jay | Dubravko Lakos-Bujas of JPMorgan says energy companies are inexpensive and poised to rally after being neglected throughout 2019.

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15 entrepreneurs share the personal rules they set to make sure their work doesn't take over their lives

15 entrepreneurs share the personal rules they set to make sure their work doesn't take over their lives

Adrian Granzella Larssen | They advised everything from cutting your workday in half to saying no to “pick your brain” requests that come in.

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Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked it

Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked it

Meghan Morris,Julie Bort | WeWork employees were lured in by a nonstop party and the promise of a big payday. Then they saw some sobering signs of trouble.

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