Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.
| The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and other long-term risks in the rearview as it chases speed and scale. Additional coverage: YouTube has taken its first steps to regulate AI-generated content. Marketers welcome the move, but some creators fear its impact on their bottom line. In ad circles most of the AI chatter has centered on media — how it's bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now coming into focus. In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” and “Model Content Protocol.” Here’s a jargon buster to help make sense of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now. From sister site, Glossy: Rent the Runway is the latest retail company to raise its prices while citing inflationary pressures and tariffs. Our most-read story this week: Zero-click search is changing how small brands show up online — and spend. Other things to know about Non-endemic commerce media lets brands advertise on sites or apps that don’t sell their products, unlocking a new revenue stream for merchants while giving advertisers access to fresh audiences and smarter targeting. Sponsored by Fluent. For digital channels like email and SMS to deliver high ROI, brands and agencies need to power their efforts with timely, relevant and behavior-driven logic and data. Sponsored by Klaviyo. As movers form new habits — like purchasing new kinds of products, exploring new brands, outfitting their new home and more — advertisers have the opportunity to reach new consumers if they get their targeting right. Sponsored by Realtor.com. | | |
|
howdy! howdy! howdy! howdy! howdy! |
