The latest instalment in our quarterly Digital Shift series, brought to you by consultant Neil Perkin and Econsultancy content and insight director Rose Keen, explores the latest developments in artificial intelligence, including how to optimise for AI-enhanced search engines and advances in autonomous agents.
Learn why Model Context Protocols (MCPs) and Google's Agent2Agent (A2A) protocol could be transformative for AI use in marketing, as well as how brands and agents are applying the technology, and more in this edition of Digital Shift, available to watch on-demand.
Email newsletter platform Substack is beginning to catch the attention of brands as a venue for offering unique insights and deepening engagement.
From fashion brands like M.M.LaFleur to luxury travel companies like SmartFlyer, we take a closer look at some of the brands that are turning to Substack for community-building and content publishing, and consider how to get the most out of this emerging channel.
The value of proper search engine optimisation (SEO) should not be underestimated; it increases the visibility of a business and offers significant return on investment. This guide serves as an introduction to SEO and explains some of its fundamental concepts.
Join us at our next Capability Leaders Forum on Thursday 12th June at WeWork Waterloo, London.
Marketing and ecommerce teams are feeling the pressure. Marketing Week’s Career and Salary Survey 2025 has revealed that over half of marketers feel both overwhelmed and undervalued, creating risks for talent retention and team performance.
Our next forum will explore the essential role capability programmes can play in building resilience, reducing employee churn and improving both confidence and job satisfaction. Find out more and request your place.
