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Georgia Faces Boycotts From TV Networks and Movie Studios Over Anti-Gay Bill Hollywood exodus could cost the state billions By Jason Lynch In recent years, Georgia has become a mecca for TV and film production, as tax incentives have lured movies and TV series away from neighboring states like Florida and even California.
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Air France Delays Its New Ad Campaign After Brussels Terrorist Attacks Underscores brands' need to be nimble during tragedies By Christopher Heine Air France was supposed to launch a new ad campaign on Tuesday in its home country but decided to hold it back after the terrorist attacks in Brussels, Belgium, the same day.
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Advertisers Are Cozying Up to the New Playboy Millions spent on research to refocus the iconic men's mag By Mark Joyella Can Playboy really be, you know, Playboy without featuring photos of nude women?
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How Millennials Consume TV Depends on Which Stage of Life They're In Nielsen report examines the demo's viewing habits By Jason Lynch There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's ...
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Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says Emotionally driven programming could drive sales By Marty Swant Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of.
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Showtime Experiments With a Binge-Viewing Model for Its New Andrew Dice Clay Comedy Releases entire season ahead of premiere By Tim Baysinger In January, Showtime CEO David Nevins predicted 2016 would be "the year of customized viewing." Now, his network is helping show how.
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ABC and Warner Bros.' New Deal Will Make Binge Watching Easier Viewers come away big winners By Jason Lynch Networks and studios have been battling for years over stacking rights—the ability to offer in-season episodes via on demand or network streaming—but a new agreement from ABC and Warner Bros. Television ...
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