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| You fight tooth and nail to land media coverage for your clients or organization. However, you and hundreds—or possibly thousands—of other PR pros all court the same journalists who are overwhelmed with piles of daily pitches and shrinking (if not nonexistent) newsrooms. The top-notch journalists and PR pros at Ragan’s PR & Media Relations Conference at PayPal, taking place April 16–18 in New York City, will share their insider secrets, best practices and tips for securing coverage from these highly coveted editorial gatekeepers. Experts from Spotify, Reuters, MSNBC, Kroger and more will show you how to: Master the art of the pitch—in both traditional and digital formats Maintain buzz for your clients or organization, even when there’s “no news” to report Develop a PR strategy that gets all communications departments in sync and drives successful PR and marketing initiatives Use social media to boost engagement and complement your PR and media relations efforts Stay up to date with the latest PR and media relations best practices and win favor with busy reporters—while leaving your competitors in the dust. |
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