Back-to-School (BTS) — it may not get as much attention as the winter holidays, but this season shouldn't be ignored. On average, consumers actually spent more on BTS in 2023 than on the winter holidays. And this year is expected to follow suit, with BTS retail sales reaching a predicted $81.16 billion.

Gone are the days when BTS shopping lists only consisted of crayons, three-ring binders, and new sneakers. Now, this season includes college spending, as well, meaning a wider variety of advertisers can benefit from running BTS-focused campaigns. 

Whether you’re new to BTS, or a seasoned pro, there’s always more to learn to ensure the success of your advertising efforts, especially on Connected TV (CTV). If this sounds like homework, don’t stress! We’ve done all the heavy lifting and have gathered exclusive BTS advertising insights and best practices in one handy-dandy notebook guide. Here’s some of what’s covered:

• BTS consumer trends from 2023 and what impact they’ll have on the 2024 season
• Selecting the right CTV campaign goals and audiences
• How to make your ad creative and messaging pop

Ready to ace your back-to-school campaigns? Click the link below to dive into our guide.