It has more cocoa butter. Cocoa butter is not the only thing that makes chocolate better, but it is necessary. This has 22-24% cocoa butter, up to three times that in the stores. We've never found a good cocoa without a high cocoa content.
See how to bake better with cocoa. Some recipes just don't have enough cocoa. Even good recipes could be better with more cocoa. But you can't just add it; the dry and the wet must be balanced.
See how to make almost anything more chocolatey.
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