Still working on your SIA cases?

Our jury is waiting for your best path-to-purchase thinking.
Submit your entries by November 24!

Here is some inspiration from last year's gold winners.

Gold: Original Idea, Reinvention, Integration
General Mills Canada
"Bring Back the Bees"
Cossette
 

Gold: Partnering, Changing Behaviour
Expedia
"Expedia Blue Jays"
Grip Limited
 

Gold: Path to Purchase/Out-of-Store, Made a Splash! Seasonal/Event Success, Original Idea
PepsiCo Foods Canada
"Doritos Ketchup Roses"
BBDO
 

Gold: Made You Look! Awareness/Trial Breakthrough
Wrigley
"Skittles Holiday Pawn Shop"
BBDO
 

Gold: Out-of-the-Box Retail
IKEA
"Pick-Up and Order Point Hyperlapse"
Leo Burnett
 

Gold: Small Budget, Big Impact
SickKids
"Life Unpaused"
Cossette
 

Gold: Targeting
Molson Canadian
"Rooftop Rink"
Rethink
 

Gold: Tech Breakthrough
Molson Canadian
"Global Beer Fridge"
Rethink
 
 
 
 

The Shopper Innovation Awards were developed under the guidance of an advisory board comprised of senior executives from all sides of Canada’s shopper marketing industry and are included in the Creative Report Card.

For questions on award submissions, please contact Zoe Sherwood at zsherwood@brunico.com or 416-408-2300 x237
 

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™ Shopper Innovation Awards title, tagline and logo are trademarks of, and the event is produced by Brunico Communications Ltd.
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