| | Pills, Pills, Pills
Despite the growing popularity of gummies, pills reign supreme for their ease of use. More than a third of users cite taking multiple supplements as the reason they pop pills instead of using alternate formats. This matters when only 16% of frequent users take just one supplement.
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| | Consider This
Consumers are well-informed and doing their homework before purchasing. Half of frequent users pay close attention to ingredient labels, with powder users having the most scrutiny of any format. What are they looking for?
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Why NBJ Reports?
NBJ reports keeps you up-to-date on industry trends. These are trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders.
Visit the NBJ website for more information.
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