NBJ found that growth in e-commerce is slowing, mass market has experienced unexpected growth, and the practitioner channel has pulled ahead (claiming the second highest growth!). Could the increase in price influenced shopping patterns be the factor driving these results?
As consumers return to shopping in store, e-commerce is no longer the leading channel
Mass market has taken the lead with unexpected growth at 7.6%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?
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