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| International Congress of Arabic Publishing and Creative Industries (PCI) |
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April 28, 2024 Manarat al Saadiyat, Abu Dhabi UAE |
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Now in its third year, Congress PCI has established itself as a platform to explore creative business opportunities across regional and international levels. Marking the professional opening of Abu Dhabi International Book Fair, this one-day event on April 28 features discussions and conversations that bring together an elite group of creative economy experts, business leaders, publishing pioneers, content creators, and creative talents from a variety of creative domains. |
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2024 Congress Sessions & Speakers |
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| 10:05 – 10:15 AM Opening Remarks |
| | | Speaker: - HE Dr Ali Bin Tamim, Chairman of Abu Dhabi Arabic Language Centre
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| 10:15 – 11:00 AM Foresight for Growth: Cultural and Creative Industries as a Driver for Economy |
| | | Speakers: - Moderator: Caroline Faraj, Vice-President and Editor-in-Chief, CNN Arabic
- H.E. Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism - Abu Dhabi
- Mohamed El-Erian, Internationally acclaimed economist; President of Queens’ College, the University of Cambridge
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| 11:30 AM – 12:15 PM Filmmaking Alchemy: The Dynamic Relationship Between Literature and Film Adaptations |
| | | Speakers: - Moderator: Eisa Al Marzooqi, Presenter and Multimedia Journalist, Sky News Arabia
- Karim Abdel Aziz, Egyptian actor
- Marwan Hamed, Egyptian film director
- Ahmed Mourad, Egyptian Author and Screenwriter
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| 12:15 – 1:00 PM Evolving Consumer Tastes & Consumption in the Era of Multi-Platform Content Creation |
| | | Speakers: - Moderator: Zeina Soufan, Senior business news anchor with 'Asharq Business with Bloomberg'
- Mazen Hayek, Consultant; Media Advisor; former MBC Group’s Official Spokesman and Group Director
- Maaz Sheikh, Co-Founder and CEO, STARZ PLAY
- Ashley Rite, VP of Marketing and Growth, OSN
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| 2:00 – 2:45 PM Creative Economy and Public & Private Collaboration |
| | | Speakers: - Moderator: Lynn Madi, Business reporter, CNN Business Arabic
- Rehana Mughal, Director of Creative Economy at the British Council; member of Creative Industries Council, UK
- Muna Al Suwaidi, Programs and Projects Advisor, Culture and Creative Industries Sector at UAE Ministry of Culture and Youth
- Park Young Il, Director of Korea Creative Content Agency
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| 2:45 – 3:30 PM Cross-Border Storytelling Through Game Adaptations |
| | | Speakers: - Moderator: Edward Nawotka, Consultant in the global publishing and content industries; Bookselling and International Editor, Publishers Weekly
- Fawzi Mesmar, VP Global Creative, Ubisoft
- Essam Bukhary, CEO of Manga Productions
- Lisa Hanson, CEO, Niko Partners
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| 3:45 – 4:30 PM Beyond Bytes: Impact of Generative AI on Humanity |
| | | Speakers: - Moderator: Aliah Yacoub, AI and Philosophy Researcher and Head of techQualia, Synapse Analytics
- Nadim Sadek, Founder & CEO, Shimmr AI
- Preslav Nakov, Professor at Mohamed bin Zayed University of Artificial Intelligence
- Hoda Al Khzaimi, Director, Centre of Cyber Security at NYU Abu Dhabi
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| 4:30 – 5:15 PM New Readership: Fostering a Love for Reading in the Next Generation |
| | | Speakers: - Moderator: Georgia Tolley, Presenter and Radio Host, Dubai Eye 103.8FM
- Luis Gonzales, General Director, Foundation Casa Lector, Spain
- Isobel Abulhoul, Co-founder, Magrudy’s Bookshop Chain; Founder, Advisor and Trustee, Emirates Literature Foundation
- Mohamad Al Baghdadi, President and Chief Executive Officer, Al Manhal Arabic Electronic Information Platform
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Stay Tuned for More Congress PCI Coverage |
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Publishing Perspectives, in collaboration with the Abu Dhabi Arabic Language Centre, is bringing you more coverage of the Congress PCI, including speaker interviews, insights into Arab-world creative industries, and international collaboration opportunities. |
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