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Welcome back to the Lawyer Meltdown Newsletter!
As February draws to a close, I'm looking ahead to the ABA TECHSHOW next week in Chicago from March 7-10, 2018. I'm excited to see many of my friends and colleagues that I missed last year when I couldn't attend TECHSHOW.
This year I will be co-hosting a couple of episodes of "TECHSHOW Today" with Dennis Kennedy, conducting interviews - watch out for that! (Follow me on Twitter or Facebook to get the details)
If you are attending TECHSHOW, please let me know or come look for me - I'll be spending a lot of time at the Law Practice Division's Bookstore in the EXPO hall. As the Chair of the Division's Publishing Board, one of the things I'll be doing at TECHSHOW is to be helping to promote the LP books that are excellent resources for practitioners of all kinds. We've got a LOT of new books out - see the TECHSHOW preview article below to learn more about our newest titles and get a peek at what is happening at TECHSHOW this year.
I have also been working on making some changes to my website and product offerings for those subscribers and clients who are not yet in a position to take advantage of my one on one coaching and consulting services. I've only gotten to upload a few products so far, but you can check out what's in the store so far here. Or you can look at all of my product and service offerings here.
As always, if you are interested in coaching, consulting, LinkedIn training, or having me speak at your organization, please don't hesitate to contact me.
You can see my calendar of upcoming events on my website events calendar, and I'll list upcoming events here in the newsletter as well.
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| | | Do Something! Power Up Your LinkedIn Headline | | Your Professional Headline is the line that appears under your name on LinkedIn. When users first encounter you on LinkedIn, they may not be looking at your Profile; they may see you as a suggestion in People You May Know on their Network page, in search results, in a list of connections, or in a LinkedIn Group.
Think of your Headline as your LinkedIn elevator speech or your virtual introduction. It should be short and to the point, but it should communicate enough information about you to entice people to want to know more. In the case of LinkedIn, you want your Headline to convince users to click on your name and view your full Profile or to connect with you.
Learn More |
Preview: ABA TECHSHOW 2018 |
There is lots of great stuff happening at this year's ABA TECHSHOW outside of the educational sessions and the Expo Hall with the latest tech and gadgets for lawyers, from new TECHSHOW communities to 12 step meetings, social events and more. | | Read More |
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March 2018
Monroe County Bar Association Technology and Law Practice Committee meetingMarch 20, 2018 @ 12:15 pm - 1:30 pm Eastern
I'll be a guest speaker at the Monroe County (Rochester, New York) Technology and Law Practice committee meeting doing a Q&A about legal technology.
May 2018
Webinar: Put Your Practice on Auto-Pilot with Automation, Templates and Checklists May 3 @ 2:00 pm - 3:00 pm Eastern
I'm doing this webinar with the good folks at RocketMatter. Details are still in the works, but the program will focus on how you can automate more of your practice to improve your client service and get more consistent with your marketing.
Webinar: Leveraging LinkedIn for Marketing and Business Development May 22 @ 12:00 pm - 1:00 pm Eastern
This webinar will be presented for Women Owned Law as part of their virtual speaker series. I'll be talking about how you can really maximize LinkedIn as a marketing and business development tool for your law practice.
This one hour program will show you how you can take advantage of LinkedIn to build and leverage your network, get known in your area of practice, demonstrate your knowledge, enhance your reputation and build your practice. Weâll focus on practical tips that you can begin implementing right away to make your LinkedIn Profile stand out, build real relationships from your LinkedIn connections, and participate strategically to get the most out of the time you spend on LinkedIn.
You can always find my upcoming events by checking my calendar here. Featured Product: Ideal Client Profile Workbook |
| | If you want to dial up your marketing, the first step is to get exceptionally clear about your target audience (both clients and referral sources). One way to do that is by completing my Ideal Client Profile workbook. This workbook takes you step by step through the process of identifying and targeting your ideal clients. It's the same process I use with my consulting clients. | | Learn More |
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