Super Bowl LIV is not only here, it kicks off in just a few hours (get details on how to watch and stream below)! Pete Prisco, R.J. White and I have some strong opinions on who'll win, plus John Breech, Sean Wagner-McGough, Ryan Wilson and the whole gang provide prop bets, bold predictions, analysis ... everything to get you ready for the biggest football holiday of them all.

We know the Super Bowl starts soon, but how exactly can you watch the 49ers and Chiefs duke it out for the title in the NFL's 100th season? Cody Benjamin has all the answers, including the time (6:30 P.M. ET) date (FEB. 2, THAT'S TODAY) and how to watch it on TV, stream it on connected devices and everything else you need to know.

Pete Prisco is old-school -- he's been covering the Super Bowl since the 1980s -- but does that mean he's going with the old-school 49ers, who'd rather run every chance they get, or would he actually pick the pass-happy Chiefs? Watch Pete and Ryan Wilson make their picks on CBS Sports HQ ... and then place your bets.

You can bet on almost anything in the Super Bowl, and if you need proof, just get a load of our Ultimate Props Guide. Will any scoring drive take less time than it takes Demi Lovato to sing the national anthem? YOU CAN BET ON IT (and we analyze which side to take). There are plenty of bets for the actual game, too; here's the best value on which player will score first.

If you're wondering exactly what's going to happen in Super Bowl LIV, you can wait until the game starts, or you can read John Breech's bold predictions right now. Anybody can predict who'll win the game, but Breech went A LOT further; check out the unlikely player who'll struggle, and why it'll be one ugly day for kickers.

For the first time in the 54-year history of the Super Bowl, both teams will be wearing red as their primary color on Sunday, and it turns out that's not a meaningless side note. Jonathan Jones took a deep dive into the mental effect that different colors, especially red, can have. Here's why the Chiefs, in their home red jerseys, may even have an advantage.

The Super Bowl isn't just about competition between the best NFL teams ... it's also a competition between the best ad companies. It's become customary to release the ads before they air, so Pete Blackburn gathered them all right here so you can watch now and actually take a snack/bathroom break during the game, WE'RE HERE FOR YOU.