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After a year of so much change, it’s no surprise
that shopping trends and behaviors have shifted.

The major three trends that we see ahead are:

1. Increased Optimism

Positivity and enthusiasm about the year ahead is on the rise. And when optimism increases, so does spend.

2. Mobile Commerce

Shoppers have finally made the jump from desktop to mobile shopping. Mobile commerce has arrived, and it’s not going anywhere!

3. Immersive Experiences

Consumers crave immersive, contextual, and sophisticated shopping experiences more than ever. AR and video are answering the call.

These changes will influence how you can (and should!) reach shoppers as they gear up for the holidays.

Download our how-to guide to help you win the season from start to finish.

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